Asked by Mehki Welch on May 09, 2024

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Verified

CallTalk Corporation, a phone-time seller, uses its mark "calltalk" as its domain name. Later, Converse Inc. uses the domain name "callltalk" (a deliberate misspelling of "calltalk") without CallTalk's authorization, to sell sexually explicit phone conversations. This is

A) a legitimate marketing technique.
B) a fair use.
C) a license.
D) trademark dilution.

Trademark Dilution

A legal concept that protects a trademark from being used in a way that lessens its uniqueness, even without showing direct competition or confusion.

Domain Name

The distinct, readable address used to access websites on the internet, which corresponds to a specific IP address.

Sexually Explicit

Content or material that graphically demonstrates, describes, or pertains to sexual acts, organs, or themes.

  • Grasp the significance of trademark dilution and the measures available to protect against it.
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Verified Answer

BC
Bryant CollinsMay 11, 2024
Final Answer :
D
Explanation :
Trademark dilution occurs when a mark similar to a famous or distinctive trademark is used without authorization, in a way that diminishes the mark's uniqueness, reputation, or value, even without causing confusion or competition. In this case, Converse Inc.'s use of "callltalk" dilutes the distinctiveness of CallTalk Corporation's "calltalk" mark.