Briefly describe at least four factors to consider in choosing a medium for your message.

In considering which medium to use for your message, it is important to consider: 1. Media richness-the medium's ability to utilize more than one informational cue, facilitate feedback, and establish personal focus; 2. Message formality, including your audience's expectations for style and tone; 3. Media limitations; 4. Sender intentions-your choice of medium will influence how the audience perceives your intentions; 5. Urgency and cost; and 6. Audience preferences, paying close attention to any cultural variations.