Asked by lauren delancellotti on Jun 04, 2024

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Between 1993 and 2006,Dell's competitive strategy was to provide a large variety of customizable products at a reasonable price.Given the focus on customization,Dell's supply chain was designed to

A) be responsive.
B) provide a different product.
C) operate on a low-cost basis.
D) provide sustainable products.

Customizable Products

Goods that can be modified or tailored according to customer preferences or specific requirements, often to meet unique needs or tastes.

Competitive Strategy

A long-term plan formulated by a company to gain a competitive advantage over its rivals in the industry, focusing on strengths, market positioning, and customer value.

Responsive

The capability of reacting quickly and positively to changes or demands in the environment.

  • Differentiate among different strategic goals, including cost leadership and differentiation strategies.
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Casey CarrollJun 07, 2024
Final Answer :
A
Explanation :
Dell's focus on customization required a supply chain that was responsive to the changing demands of customers. Therefore, the supply chain was designed to be agile and flexible, with the ability to quickly respond to customer needs and deliver customized products in a timely manner. This strategic approach helped Dell to gain a competitive advantage by providing customers with more personalized products while also keeping costs low.