Bella, the outside sales rep for a major building supply company, reads a report stating that building permits are down dramatically in her sales territory. She had noticed that things were slowing down, but now she has data confirming her impression. Based on this information, Bella will help her company become more value driven if she

A) pushes her customers to buy products whether they need them or not.
B) advises the production and purchasing departments to produce or order smaller quantities of products.
C) avoids contacting her customers until the slowdown ends.
D) avoids contact with competing firms in order to maximize value-driven marketing.
E) keeps the information to herself.

Question

Chandan Rupana · Accepted Answer

Final Answer : B, Explanation :  Advising the production and purchasing departments to produce or order smaller quantities of products would help the company become more value driven by reducing inventory and minimizing waste, while still meeting customer needs. Pushing customers to buy products they don't need or avoiding them altogether is not a value-driven approach. Avoiding the competition can limit market insights and opportunities. Keeping the information to herself would not benefit the company.

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