Because consumers may not read an entire web page, an online disclosure should be placed as close as possible to any claim being qualified.

Online Disclosure

The act of making information or details available to the public via the internet.

Entire Web Page

It encompasses all content, from text and images to scripts and metadata, that is accessible through a single URL on the World Wide Web.

Being Qualified

Having the necessary skills, qualities, or attributes to meet the requirements of a particular role or task.