Based on media habits, college students can be a less ________ market segment because students' media habits are quite diverse and firms might have to use a wide variety of media to attract this segment.

A) substantial
B) perceptive
C) identifiable
D) reachable
E) quantifiable

Market Segment

A subgroup of individuals or organizations sharing one or more characteristics that cause them to have similar product or service needs.

Media Habits

Patterns or behaviors exhibited by individuals regarding their consumption of different media channels, such as television, radio, internet, and print.

College Students

Individuals enrolled in institutions of higher education to pursue degrees or certifications.