Asked by Yolanda Albino on Jun 27, 2024
Verified
Based on 2016 research from the Pew Research Center,which of the following statements about the television industry is true?
A) Network TV lost ad revenues for morning programming.
B) Network TV grew ad revenues for evening programming.
C) Cable TV grew subscriber revenue and lost ad revenue.
D) Local TV affiliates and independent stations lost ad revenue.
Pew Research Center
An American think tank based in Washington, D.C., that provides information on social issues, public opinion, and demographic trends shaping the United States and the world.
Television Industry
A sector comprising companies and professionals involved in the production, distribution, and broadcasting of television content.
Ad Revenues
Money earned from selling advertising space or spots in various media formats, such as TV, radio, print, or online.
- Evaluate the shifts and evolution in predominant media fields, including periodicals and TV broadcasting.
Verified Answer
MT
Morgen TyndallJun 29, 2024
Final Answer :
B
Explanation :
According to the Pew Research Center, network TV grew ad revenues for evening programming in 2016. Morning programming, however, saw a decrease in ad revenues. Cable TV, on the other hand, grew subscriber revenue but lost ad revenue. Local TV affiliates and independent stations also lost ad revenue.
Learning Objectives
- Evaluate the shifts and evolution in predominant media fields, including periodicals and TV broadcasting.