Asked by Andrea Weitoschova on Jun 24, 2024
Verified
At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas. This dependence is known as:
A) psychological marketing.
B) consumer addiction.
C) social marketing.
D) brand loyalty.
Psychological Dependence
A form of addiction characterized by the emotional or mental need for a substance or behavior, not necessarily associated with physical dependence.
Caffeine
A stimulant found in coffee, tea, and various other substances, known for its ability to enhance alertness and reduce fatigue.
- Understand the notion of the "dark side" of consumer behavior and its consequences for society.
Verified Answer
EC
Edward Captain-LarryJun 27, 2024
Final Answer :
B
Explanation :
Consumer addiction refers to a condition where individuals become dependent on a product due to its addictive properties, such as caffeine in the context of Pepsi and Coke. This can lead to a psychological dependence on the product.
Learning Objectives
- Understand the notion of the "dark side" of consumer behavior and its consequences for society.