AshtonSep, a transnational company, is organized based on three categories: different geographies (such as Asia and Australia) , different products (such as airlines, telecom service, and supermarkets) , and different activities (such as sales, operations, marketing, and customer advocacy) . These units serve the entire organization. It is evident that AshtonSep has adopted a _____ for the entire organization.

A) functional structure
B) matrix structure
C) divisional structure
D) transverse structure

Question

Cierra Sampson · Accepted Answer

Final Answer : B, Explanation :  AshtonSep's organization, which is based on different geographies, products, and activities, indicates a matrix structure. This is because it integrates more than one dimension (geography, product, and function) into its organizational framework, allowing for more flexibility and dynamic interaction between different units.

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