As the global consumption ethic spreads, rituals and product preferences in different cultures become homogenized.

The spread of global consumption ethics, often driven by globalization and the influence of multinational corporations, tends to standardize consumer behavior, leading to a homogenization of rituals and product preferences across different cultures. This process, sometimes referred to as cultural homogenization, results in the diminishing of unique cultural identities and practices as global brands and Western consumer culture become more dominant worldwide.