Asked by Julie Lanagan on Jul 11, 2024

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As researchers have conducted cross-cultural investigation in recent years,the most elaborate search for traits has focused on the dichotomy between individualism and collectivism.Explain this dichotomy and how it impacts the cultures within the United States.

Cross-Cultural Investigation

Research that examines the similarities and differences across various cultures to understand how cultural context influences behaviors, values, and attitudes.

Individualism

A cultural orientation that emphasizes the importance of self-reliance, personal freedom, and individual achievement, often over communal or societal goals.

Collectivism

A cultural value or social outlook that emphasizes the importance of groups and the collective, over individual action or identity.

  • Explain the dichotomy between individualism and collectivism within cultures, particularly in the United States.
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Roderica RegorisJul 15, 2024
Final Answer :
In cross-cultural research,the search for basic traits has focused on the dichotomy between individualism and collectivism.Individualism involves giving priority to personal goals rather than to group goals.It emphasizes values that serve the self,such as feeling good,personal distinction,and achievement.Collectivism emphasizes values that serve the group by subordinating personal goals to preserve group integrity.