​Apple has continued to be innovative to ensure that the demand for its products stays or becomes

A) ​More inelastic
B) More elastic
C) Unitary elastic
D) ​None of the above

By continuing to innovate, Apple is able to differentiate its products from competitors, making demand for its products more inelastic. This means that even if Apple raises the price of its products, consumers are still willing to pay because there are no close substitutes available. This gives Apple more power over pricing and enhances its profitability.