Any consequence that follows a behavior and makes a person likely to repeat that behavior is called a(n) :

A) punishment.
B) condition.
C) reinforcement.
D) observation.

A consequence that follows a behavior and makes a person likely to repeat that behavior is called reinforcement. Reinforcement strengthens a behavior and increases the likelihood that it will be repeated in the future. Punishment, on the other hand, weakens a behavior and decreases the likelihood that it will be repeated. A "condition" is a broad term that can refer to various factors that influence behavior. Observation is the act of watching and gathering information.