Anita's Pita Bread Chips offers free POP (point-of-purchase) displays to retailers ordering its product. Anita's is using a ________ strategy.

A) pull
B) puffery
C) publicity
D) push
E) posttesting

Point-Of-Purchase

A marketing term that describes a strategic placement of products or advertising materials in retail stores to influence consumers' buying decisions at the time they are making a purchase.

Push Strategy

A marketing approach where a product is pushed through the distribution channel from producer to the end consumer.