An unconscious reference to one's own cultural values, experiences, and knowledge is referred to as the

A) cultural reference criterion.
B) consumerism movement.
C) cultural-self criterion.
D) self-reference criterion.
E) cultural relativism philosophy.

Self-Reference Criterion

The tendency to use one's own cultural standards and experiences to judge and interpret the behavior and beliefs of people from other cultures.

Cultural Values

Fundamental beliefs or ideals shared by a group of people which dictate behaviors and provide a sense of identity and community.

Unconscious Reference

An implicit or automatic reference to knowledge or information not consciously recognized by an individual.