An example of a nonprogrammed decision is when a senior marketing manager of ABC who has to respond to the introduction of a new product by a foreign competitor in a new country where ABC also is entering.

Nonprogrammed Decision

Decisions that are made in response to situations that are unique, are poorly defined and structured, and have important consequences for the organization.

Senior Marketing Manager

A high-level executive responsible for leading a company's marketing strategies, plans, and teams.

Foreign Competitor

A company that competes in a market and is based in a different country from the market it serves.