Asked by Kathryn Turner on Jul 17, 2024

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An e-commerce company, Zeda, posts a survey on its website and invites the site's visitors to complete the survey. Which of the following statements is true of this approach of online surveying?

A) It generates a random sample.
B) The results are not available immediately for computing.
C) It involves more costs in comparison to telephone surveys.
D) The response rate for this approach is much lower than telephone surveys.
E) The results do not tend to reflect the opinions of the entire population.

Online Surveying

Online surveying is the practice of conducting surveys over the internet using digital tools and platforms to collect data, opinions, or feedback from respondents.

E-commerce Company

A business that operates on the internet to buy and sell goods or services, often through websites or mobile apps.

Response Rate

The percentage of subjects receiving a questionnaire who answer the questions.

  • Recognize the potential biases and limitations in survey sampling and reporting methods.
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Macie PottsJul 21, 2024
Final Answer :
E
Explanation :
The approach of posting a survey on a website and inviting site visitors to complete it does not ensure that the respondents are a representative sample of the entire population. This method is likely to reflect the opinions of those who visit the site and are willing to complete the survey, which may not include a wide range of demographics or viewpoints.