Accounting information is not important to marketing managers.

Marketing Managers

Professionals responsible for promoting and selling products or services, including market research and advertising.

Accounting Information

Data related to financial transactions and status of a business, organization, or individual, which is used for planning, reporting, decision-making, and managing financial performance.

Identify the impact of economic events on a business's financial statements.
Understand how accounting information supports management and operation decisions within a company.

Verified Answer

Justin GreenJun 26, 2024

Final Answer :

False

Explanation :

Marketing managers use accounting information to set budgets, forecast sales, determine pricing strategies, and assess the financial viability of marketing campaigns, making it important for informed decision-making.

Learning Objectives

Identify the impact of economic events on a business's financial statements.
Understand how accounting information supports management and operation decisions within a company.

Accounting information is not important to marketing managers.

Definitions

Learning Objectives

Learning Objectives

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