According to the late Herbert Simon,Nobel laureate,the _____ is a creative process which involves the creative linking,or cross-association,of two or more in-depth "chunks" of experience,know-how,and contacts.

Herbert Simon

was an American economist and cognitive psychologist known for his contributions to decision-making theory and artificial intelligence.

Nobel Laureate

An individual who has been awarded the Nobel Prize, recognizing outstanding contributions to humanity in fields such as literature, peace, economics, medicine, and science.

Cross-Association

A connection or correlation between two or more variables or entities from different contexts or domains.