According to ethnomethodologists, shyness is a conversational procedure that people do or engage in.

Conversational Procedure

The methods and rules that guide how conversations are conducted, including turn-taking, interruptions, repairs, and other aspects of spoken interaction.

Shyness

Shyness is a feeling of apprehension, lack of comfort, or awkwardness experienced when a person is near, approaching, or being approached by other people, especially in new situations or among strangers.