Asked by Dulce Medina on May 15, 2024

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A young couple went to China to teach English as a foreign language and were discovered by a marketing agent who was selling Western-style wedding packages. Soon they were featured on billboards and in magazines, and the company's sales skyrocketed as many young Chinese couples ditched a traditional wedding in favour of what was being advertised. What term would best describe this outcome?

A) backlash
B) consumerism
C) anti-globalization
D) cultural imperialism

Cultural Imperialism

The practice of promoting and imposing a culture, usually that of a politically powerful nation, over a less powerful society.

Consumerism

Is the tendency to define ourselves in terms of the goods we purchase.

Western-Style Wedding

A matrimonial ceremony typically characterized by traditions and customs originating from Western countries, such as exchanging vows and rings.

  • Identify the connection between globalization and shifts in culture, encompassing both homogenization and cultural imperialism.
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Manuela MartinezMay 22, 2024
Final Answer :
D
Explanation :
Cultural imperialism is the correct term because it describes the imposition of one culture's practices over another, in this case, Western-style weddings becoming popular over traditional Chinese weddings due to the influence of marketing.