A research experiment was conducted on people's attitude toward a particular section of the society. After the experiment, the participants were requested to donate a small amount for the research organization. When they agreed and donated, they were followed with more requests for bigger donations. This is an example of ____________.

A) social comparison
B) the fear appeal
C) the foot-in-the-door technique
D) social facilitation

Question

Kristin Beckman · Accepted Answer

Final Answer : C, Explanation :  This is an example of the foot-in-the-door technique, where a small request (donating a small amount for research) is followed by a bigger request (donating a larger amount). This technique is based on the principle of consistency, where people are more likely to comply with a bigger request if they have already agreed to a smaller one. It is a commonly used persuasion technique in marketing and fundraising.

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