A pure monopolist should never produce in the:

A) elastic segment of its demand curve because it can increase total revenue and reduce total cost by lowering price.
B) inelastic segment of its demand curve because it can increase total revenue and reduce total cost by increasing price.
C) inelastic segment of its demand curve because it can always increase total revenue by more than it increases total cost by reducing price.
D) segment of its demand curve where the price elasticity coefficient is greater than one.

A pure monopolist should never produce in the elastic segment of its demand curve because lowering the price will lead to a decrease in total revenue, while producing in the inelastic segment of the demand curve can increase total revenue and reduce total cost by increasing price. The monopolist should try to produce in the inelastic segment of the demand curve to maximize total revenue and profit. In the segment of the demand curve where the price elasticity coefficient is greater than one, the demand is elastic and any increase in price will lead to a decrease in total revenue.