A poorly executed bowling strategy is likely to cause your product to end up in the tornado.

In the context of marketing and product strategy, the "bowling alley" strategy involves targeting niche markets one at a time, much like knocking down pins in bowling. The "tornado" phase refers to a period of hyper-growth in the Technology Adoption Life Cycle. A poorly executed bowling strategy would likely prevent a product from reaching the tornado phase, as it would fail to gain traction in niche markets first.