Asked by Ashley Pillatos on May 09, 2024
Verified
A merger between Bank of America and Citibank would be a ____ merger.
A) horizontal
B) vertical
C) conglomerate
D) diversifying
Horizontal Merger
Conventional merger between two firms in the same industry.
Bank of America
A multinational investment bank and financial services holding company headquartered in Charlotte, North Carolina, known for offering banking, investing, asset management, and other financial and risk management products and services.
- Assess the distinctions across different merger types and their significance for the competitive landscape and market structure.
Verified Answer
KR
Konner RowanMay 15, 2024
Final Answer :
A
Explanation :
A horizontal merger occurs between companies operating in the same industry, which is the case for Bank of America and Citibank, both of which are major banks.
Learning Objectives
- Assess the distinctions across different merger types and their significance for the competitive landscape and market structure.