Asked by Samuel Wanjo on Mar 10, 2024

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A measure of _______ describes how useful an ad message is to the consumer doing the search.

A) reliability
B) relevance
C) impression
D) awareness
E) return on investment

Relevance

In the context of search engine marketing (SEM), it is a metric used to determine how useful an advertisement is to the consumer.

Ad Message

The central idea or theme of an advertisement designed to convey a specific message to the target audience.

Impression

In marketing, it refers to the count of times an advertisement or any form of digital content is displayed to users.

  • Assess the parts of Integrated Marketing Communication strategies considering the consumer perspective and the aims of marketing communication.
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Verified Answer

CP
celia perez

Mar 10, 2024

Final Answer :
B
Explanation :
The measure that describes how useful an ad message is to the consumer doing the search is relevance. Relevance is about how closely the user's search query matches the ad's keywords and how useful the ad is to the user's search intent. So, the best choice is B - relevance.