A group of like-minded individuals are discussing the best strategy for marketing their new product with the limited amount of funds available. One safe strategy would be to simply follow the same marketing campaign used with last year's products. However, some of the group members have expressed support for a new, untested strategy that will cost more money but could generate much greater sales. In this scenario, which of the following is most likely?

A) Because of the presence of others, a "safe middle ground" will be chosen.
B) Because they are all like-minded, they will likely revert to last year's marketing strategy.
C) Because they have similar ideas, but each wants to stand out somewhat, the riskier new strategy is more likely to be selected.
D) Because they have similar ideas, increased disagreement is more likely, as each becomes dissatisfied with his or her previous position.

Question

Zybrea Knight · Accepted Answer

Final Answer : C, Explanation :  Because they share similar ideas yet each member may want to distinguish themselves or their approach, the group might lean towards the more innovative, albeit riskier, new strategy as a way to potentially achieve greater success and stand out.

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