Asked by Monica Barron on May 08, 2024

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A full-page,fully paid spread in the New York Times publicizing a major oil company is
Best described as

A) going public.
B) lobbying.
C) institutional advertising.
D) an issue network.

Institutional Advertising

Advertising aimed at building a company's image and promoting its values rather than selling specific products or services.

New York Times

An American daily newspaper known for its thorough coverage of national and international news, including politics, culture, and more.

  • Distinguish the different strategies interest groups use to influence public policy and opinion.
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Amanda DeTiberiisMay 13, 2024
Final Answer :
C
Explanation :
Institutional advertising is a type of advertising that promotes a company's overall brand image and identity instead of promoting a specific product or service. This full-page, fully paid spread in the New York Times is most likely an example of institutional advertising promoting a major oil company. It is unlikely to be "going public" (A), which refers to a company's initial public offering (IPO) of stock to the public for the first time. It is also not "lobbying" (B), which involves attempting to influence policymakers and legislators on specific issues or legislation. Additionally, it is not "an issue network" (D), which is a loosely coordinated group of organizations and individuals that work together to promote a common cause or issue.