A firm that uses a diversification strategy to sell a new product that is related to its core business would most likely benefit from ________.

A) economies of scale
B) viral marketing
C) brand recognition
D) price protection

Diversification Strategy

A growth strategy where a business enters into a new market or industry which it is not currently in, while also creating a new product for that new market.

Brand Recognition

Brand recognition is the extent to which consumers can correctly identify a brand through its visual indicators like logos, colors, packaging, or advertising, without the brand name being mentioned.

Viral Marketing

Marketing techniques that use social networks to produce increases in brand awareness or sales through self-replicating viral processes.