A firm's mission and vision statement should communication all of the following EXCEPT the firm's ________.

A) achievements
B) core values
C) inspiring goals
D) core purpose

Core Purpose

The core purpose of a company is its fundamental reason for being, beyond just making money, which guides its business direction and strategy.

Vision Statement

A declaration of an organization's long-term goals and aspirations.

Achievements

Significant accomplishments or milestones reached by an individual or organization.