A customized job résumé for a sales position would emphasize those aspects of the job seeker's background that are related to selling, even including being the head of the sales team for the high-school yearbooks.

A customized job résumé should highlight the relevant skills and experiences that are related to the position applied for. In the case of a sales position, any experience in sales, marketing, or customer service, no matter how small or seemingly unrelated, should be included to show the employer that the candidate has transferable skills that can be applied to the job. Being the head of the sales team for a high school yearbook, for example, is an experience that demonstrates leadership, communication, and interpersonal skills, all of which are essential in a sales position.